We provide services to many people, every day.
These people have choices. Customers/Clients have more choices today than ever before. That they’ve chosen your company, is reason enough  to be grateful for their patronage and opportunity to serve them.

EVERY invoice should be followed up with a thank you, within 3-4 days.  

We can thank customers for the opportunity they’ve given us to provide a quote. These sorts of “thank yous” should follow within 3-4 days (at most).

We can thank customers for the opportunity to generate an order, and use the opportunity to let them know we’ll be keeping them informed of an order status. Order communications should happen every 5-7 days.

With this in mind, I’d like to offer up some sample templates for email to customers. Of course, we expect each sales person to adapt these templates to each customer/situation for best fit.


“Dear Mrs/Ms/Mr/Dr (use the appropriate name or title), Thank you for your recent purchase of _____________.

I want you to know how much we enjoy serving your imaging needs and consider you a special customer. Of course we appreciate your orders, but we also appreciate the positive lift we get from your visits.
We look forward to the next opportunity to serve you.”


Hi (first name, or appropriate name),
I wanted to congratulate and thank you for your recent purchase of _________________. I’m sure you’re going to be thrilled with the (whatever product you offer) you create with it.  Would you like me to stay in contact with you regarding (hardware updates, software updates, new add-ons) for your _____________?
Thank you for choosing (Company name_!
Hello (Customer), 
Congratulations on your purchase of _________ from  (store name/location). We’re grateful that you chose us as your supplier for your (whatever product you offer) needs. We’re always here to offer advice or information regarding your new _________ or anything else related to creating great images. 
I’ve attached a pdf copy of your invoice for your convenience.


(Customer name),

Thank you for trusting us to be your source for top quality (whatever product you offer)  products in (your location). We appreciate your kind expressions of appreciation, and are especially grateful for the recent purchase of ______________. You’ve chosen a terrific product for __________ and we’re sure you’ll be pleased.

Thank you for choosing (company name) for your (whatever product you offer) needs. We look forward to hearing more your successes with the ___________.

A “thank you” letter sends a message that you are both considerate and professional. This goes a long way to supporting the positive impression you’ve given your customer/client when they’ve purchased or requested a quote/proposal from you or your company.


If possible, address your letter to a specific person
Avoid addressing a thank-you letter just to the company or organization in general.

Be sincere
Would YOU appreciate an insincere “thank you” (or any other communication)?

Make your letter stand out
Be creative. Be specific and include details from the event or experience.

End the letter on a positive note
Closing depends on the type of thank-you letter. For example, you may:
Restate your gratitude, or suggest a possible future opportunity. Perhaps ask if it’s acceptable for you to stay in touch. Remember, asking a question is the best way to assure a response, right?

Close with either an expression of thanks or an indication of your intention to continue contact.


Published by


I've been a successful sales manager, musician, film/video professional, instructional designer, and skydiver. Picked up a few pieces of gold, brass, titanium, and tin along the way. This blog is where I spill my guts about how I'm feeling at any given moment, and maybe a blurb or two about what's happening in the sales, video, or skydiving worlds.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s